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by D. Sinha : India Reloaded: Inside India’s Resurgent Consumer Market

ISBN : #1137367091 | Date : 2015-06-26

Description :

PDF-9ff91 | Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, m… India Reloaded: Inside India’s Resurgent Consumer Market


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by Eric Butow : Blogging to Drive Business: Create and Maintain Valuable Customer Connections

ISBN : #078974256X | Date : 2010-01-17

Description :

PDF-409f6 | Use Blogging to Supercharge Sales, Customer Loyalty, Innovation, and Profits   “To connect with today’s buyer, you need to stop pushing your message out and start pulling your customers in. And there is no better tool for this than the blog! Blogging to Drive Business is an essential guide for any business wishing to use a blog to attract a steady stream of inbound opportunities.” … Blogging to Drive Business: Create and Maintain Valuable Customer Connections


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Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy PDF




: Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy

ISBN : #080581731X | Date : 2001-05-03

Description :

PDF-3916f | The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and ad… Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy


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Marketing Dynamism Sustainability Proceedings Academy PDF 44c31b220

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Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science) PDF




: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science)

ISBN : #331936491X | Date : 2016-11-11

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PDF-566fa | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science)


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Bricks Clicks Brands Thrive Commerce PDF Bca45cd85

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by David Feinleib : Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won’t

ISBN : #1484228049 | Date : 2017-05-22

Description :

PDF-a9090 | Learn how to sell online. Real-world case studies and market insights from the world’s largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competitive world of e-commerce.Leveraging his first-hand knowledge as founder and CEO of Content Analytics, ser… Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won’t


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Preparing Todays Global Job Market PDF 281d50f23

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by C. Robinson-Easley : Preparing for Today’s Global Job Market: From the Lens of Color

ISBN : #1137354054 | Date : 2013-09-19

Description :

PDF-d3840 | From the Lens of Color identifies and delineates a methodology for effectively positioning and/or repositioning oneself in today’s global job market that moves significantly beyond strategies associated with simply developing a resume, cover letter or business plan…. Preparing for Today’s Global Job Market: From the Lens of Color


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Luxury Strategy Action J Hoffmann PDF 1f6966687

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: Luxury Strategy in Action

ISBN : #0230354548 | Date : 2011-12-02

Description :

PDF-7c127 | Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century…. Luxury Strategy in Action


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Exploring Web Marketing Project Management PDF Ced336ce2

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by Donald Emerick : Exploring Web Marketing and Project Management

ISBN : #0130163961 | Date : 2000-01-24

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PDF-552d6 | Provides the skills to turn your creative vision into a marketing strategy and find the technology to support it using the Internet. Softcover…. Exploring Web Marketing and Project Management


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Ziele und Erfolg unternehmerischer Lizenzstrategien (Betriebswirtschaftslehre für Technologie und Innovation) (German Edition) PDF




: Ziele und Erfolg unternehmerischer Lizenzstrategien (Betriebswirtschaftslehre für Technologie und Innovation) (German Edition)

ISBN : #3824402246 | Date : 2013-11-27

Description :

PDF-9feb3 | Das Buch zeigt, daß die Lizenzierung als strategisch einzusetzendes Instrument des Marketing und der Technologiepolitik verstanden werden muß und nicht nur als Hilfsmittel des operativen Geschäfts dienen sollte…. Ziele und Erfolg unternehmerischer Lizenzstrategien (Betriebswirtschaftslehre für Technologie und Innovation) (German Edition)


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by Lori De Milto : The Mighty Marketer: Your Guide to Making More Money as a Freelance Medical Writer

ISBN : #1632633884 | Date : 2014-08-01

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PDF-23327 | Learn everything you need to know to make more money as a freelance medical writer in this easy-to-follow marketing guide. Whether you’re a new, aspiring, or seasoned freelance medical writer, you’ll discover proven, practical steps to start marketing your business in days. Discover:

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